Relais & Chateaux 2012 Press Kit
For the second year, Provenance produced an interactive press kit to launch of the annual Relais & Chateaux Guide for 2012. Evolving the design from last year, the opening graphic was an animated rendering of a group of butterflies. The press kit, which is for international distribution to travel and lifestyle press, was produced in nine languages. Provenance copy-wrote the English master version, designed the layout, and worked with a network of graphic designers who could typeset in Chinese, Japanese, and Thai.
To house the 2012 Press Kit, Provenance designed a hotel key-card inspired USB Press Kit and folder. Again, the objective was to evolve last year’s design. The cover featured butterflies printed in a translucent gloss varnish, while the inside was die-cut to accommodate a USB key.
Relais & Chateaux Event Invitations
Provenance designed the event invitations for the 2012 Relais & Chateaux Guide launches around the globe. The invitation consisted of an outer shell, featuring butterflies in a translucent gloss varnish, and a tip-in on tracing paper that could be adapted for each event. Provenance oversaw the print management for six different events.