Glenmorangie Game

Provenance developed a marketing concept for the Asian market to encourage rituals around whisky consumption in nightclubs.  In keeping with the cultural interest in game playing, Provenance conceived two types of board games, one branded for Glenmorangie Original (the core product) and one branded for Glenmorangie Signet (a premium product.) To develop and produce this game, Provenance worked with expert game designers in the USA. The game is being tested for rollout in Asia.